The world is slowly turning into a Web of interconnected pieces and everyday we discover new ways to do things easier. Nowadays online streaming and downloads are slowly taking the place of the conventional “hard copies” that were in vogue. Shopping is not exempted from this trend as people now patronize online stores to meet their needs.
But it seems entertainment scene in Nigeria and Africa is immune to this bug even though we’ve made little head ways in recent times. It’s common to hear creative people complain about piracy and getting ripped off by marketers and while their works get online it’s usually gotten for free with no cost at all to the consumer (except maybe their “precious data *winks*). While it’s totally okay to sympathize with them, it’s seems our entertainment practitioners love to talk the talk but not “work the work”.
Celebrities like tuface idibia, Kunle Afolayan and many more have in recent times made the call for “digitalize” distribution in order to embrace the digital age. Because entertainers are not getting good value for their works have often reverted back to the old ways.
Going digital is pretty much the only way we can get good value and data’s from creative contents, unlike the trend when artiste claim they sell million copies of their albums with no proof. Pirates on the other hand feed fat on the works of these artiste and creative practitioners. It is definitely high time we embrace platforms like Wura.tv where your works can reach a wider audience and you can actually get good value for it.
While the consumers do have a part to play in this it’s hard to convince someone to buy what he can easily get for free. So it’s about time our entertainers and content providers put their foot down, suffer a bit now and reap the fruits later