Things don’t smell too good for JayZ right now!!
The Roc Nation boss, JayZ is being sued for over $20 million by Parlux Fragrances after he allegedly failed to honour their agreement to promote the fragrance, Gold JayZ.
According to legal documents, the perfume company was expected to earn a sum of $50 million over a period of two years if Jayz had honoured agreement.
Part of the agreement was for Jay Z to make at least six promotional appearances including an appearance on Good Morning America, an exclusive interview with Women’s Wear Daily and an in-store appearance at Macy’s. Which didn’t come to fruition.
Gold Jay Z was the best selling celebrity fragrance a year after its launch in 2014, ousting David Beckham‘s after shave by eight to one. But it sales dropped after Jayz showed “less commitment” to its promotions
Parlux now wants compensation to the tune of $18 million as compensation for the breach in contract.
I guess Jay Z didn’t find the fragrance appealing enough and now he has to get his legal games up. If he doesn’t want to lose a cool 20 million dollars.