Michael Jordan earned the greatness of his number 23 and won in defending the legacy of his name and image in a $8.9 million settlement against chain Supermarkets Dominick’s and Jewel-Osco.
Although the court victory was back in August, the number 23 has now become richer in more ways than one as Jordan makes good on his promise to distribute his multi-million dollar lawsuit settlement to 23 different charities.
A long six-year court battle ensued after both supermarkets used Jordan’s name without permission in a 2009 issue of Sports Illustrated that commemorated Jordan’s elevation to the basketball Hall of Fame.
The Jordan-themed tribute ad featured $2 off Dominick’s steaks in response to Jordan’s induction into the Basketball Hall of Fame, but Jordan’s own response was a lawsuit because the use was unauthorized.
(Image via the Chicago Tribune)
This goes to show the trouble you can get into trouble when you simply don’t ask for permission.
Both supermarkets will pay out the entirety of its settlement cash to 23 different non-profit organizations that Michael Jordan has chosen in the Chicagoland area.
Citing the confidential terms of the settlement with Dominick’s and Jewel-Osco, Jordan’s spokeswoman Estee Portnoy declined on Tuesday to state the size of the donations to 23 charities but we know that After School Matters, Casa Central and the Greater Chicago Food Depository, are on the list of charities to receive part of the settlement.
In a new release, the victorious 52-year-old basketball legend stated,
“I care deeply about the city of Chicago and have such incredible memories from my years there. The 23 charities I’ve chosen to make donations to all support the health, education and well-being of the kids of Chicago. Chicago has given me so much and I want to give back to its kids — the city’s future.”
Michael Jordan, whose earnings remain higher than any basketball player more than a decade after his retirement, said back in August that, it was “never about the money.”
The other recipients of his settlement beg to differ.
They include Chicago Scholars, Chicago Youth Programs, Children’s Literacy Initiative, Christopher House, Common Threads, Erikson Institute, Gary Comer Youth Center, Juvenile Diabetes Research Fund — Illinois, KEEN Chicago, La Casa Norte, La Rabida Children’s Hospital, Make-A-Wish Illinois, New Moms, New Teacher Center, The Ounce of Prevention Fund, Project Exploration, Rehabilitation Institute of Chicago, Sinai Health System, SOS Children’s Villages Illinois and Tutoring Chicago.