Young Tech Start Ups Turn Down Microsoft and Google To Create A Dating App For Black Singles, BAE


Why complain about a problem when you can make a difference by fixing it?. This is just the brain behind the App, BAE (Before Anyone Else), have done.

The Bae team. Photocredit: TechCrunch

The Bae team.
Photocredit: TechCrunch

The app developed by Jordan Kunzika, Brian Gerrard and Justin Gerrard was born out of the need to make up for the discrimination black people face on online dating app and give them an edge in the dating game.

There was no place for Black men and women to easily find fulfilling relationships online, so we decided to change that. Bae would allow me to disrupt tech because we are an all-Black team and are solving a big problem that affects Black people across the world.”

One of the founders, Jordan Kunzika, who is originally from Angola, revealed that he was the only Black person in his computer science classes. And the fact that he had few Black people up to in the Tech world motivated him to pursue success in the field. He further revealed that he turned down offers from Google and Microsoft to pursue his dreams.

I was honored to get full-time offers from Microsoft and Google before even turning 21, but I knew that I could serve a higher calling to represent a paradigm shift in what a tech entrepreneur could look like,” he says.

Similar to other dating apps, Bae users swipe right for those they’re interested in and left for those they’re not. According to the founders what makes Bae different is their proprietary algorithm built by Kunzika. “What users like the most about Bae,” he explains, “is the quality of the matches and that it helps you find those you’re most interested in”. For example, if you prefer to match with someone who went to a similar school as you Bae will learn that over time as you swipe right for those potential matches.

Their already breaking new grounds as Bae has reached users all over the globe. It has been listed as a Top 50 Lifestyle app in twenty African and Caribbean countries.

Furthermore, Bae was accepted into Facebook’s FbStart Accelerate program and chosen as one of a select group of companies to present at F8, Facebook’s Developer conference. It also won first place at TechCrunch’s Brooklyn meetup and pitch-off event. Which means they will have a table at TechCrunch Disrupt NY.

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